Every business has a one-of-a-kind logo that sets them apart. A logo is more than just a simple picture plastered onto the name of a business. It is a direct representation of their brand and part of their identity. Having a logo will help your business stand out from the rest. 

Here’s how to make sure your logo is effective for your business. 

Make sure to communicate the message behind your brand 

Determine the message that you want your logo to communicate about your business. Think about the impact your logo will have on your audience. Your logo will be present on all your social media channels for your business.  

Why is representation important? You don’t want to send the wrong message to your potential customers. This might cause confusion about the types of products or services your business provides and ultimately reduce the number of qualified leads visiting your store or website. 

Keep it simple 

Simple logos are the most memorable! Complex designs can be overwhelming and hard to understand. Remember less is more. 

Simplicity also applies to the logo font. Make sure that you use a font that can be easily read. That doesn’t mean you have to stick to a boring font with no character. Just make sure that the font chosen is understandable to your audience. For example, a security company may want to use capital letters to convey strength, but a childcare provider may want to stick with lower-case letters to express some creativity and innocence. 

Have a set of colors that go in line with your brand 

Determine a consistent color scheme to help solidify your brand identity. Think of sports, each team has a set of colors that represent them. The same can be said for many major brands. Many large companies are synonymous with the colors used in their logos.  

Colors are part of business identity and help the company express itself without explicitly doing so with copy. As a rule of thumb, stick to at least three different colors and play around with the order.  

Choose a graphic designer  

Searching for a graphic designer to create a logo can be overwhelming and expensive. Luckily there are resources that can help you hire a designer and stay within budget.  

Here are a few ideas that can help you find the perfect graphic designer: 

• Connect with local design programs: Search for graphic design programs in your area. College students and recent graduates are often looking for ways to expand their experience and grow their portfolio. 

• Ask your contacts: Your social circle might be a great source of information. Personal contacts probably already understand your business and might be able to make graphic designer referrals. Not to mention a possible friend discount may be included! 

• Connect with other small business owners: Networking with business owners is a great way to search for resources, as well as maintain connections and provide referrals.  

• Promote on social media: Posting an ad on social media is a great way to connect with graphic designers looking to take on more projects.  

Once you find the right graphic designer, make sure you clearly communicate your business goals and mission. This will help the designer craft the perfect logo for your business! 

In summary, a great logo should be simple, memorable, and convey the message behind your brand effectively. All of these elements will help you create the perfect logo for your small business. Happy designing!